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Adobe Reports AI Drives Retail Holiday Conversions
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Adobe’s Quarterly AI Traffic Report finds generative AI referrals surged during the 2025 holiday season, analyzing over one trillion U.S. retail visits from Nov. 1 to Dec. 31. The report cites a 693% YoY increase in retail generative AI traffic, AI referrals converting 31% more and delivering 32% more revenue per visit, and notable geographic and income-based adoption gaps.
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Large-scale Adobe data revealing strong AI-driven conversion and revenue gains; limited by single-source, seasonal snapshot.
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