Industry Newsintent dataperformance marketingmadison logiccustomer retention
Marketers Prioritize Retention Over Acquisition in 2026
8.2
Madison Logic's survey, supported by a Harris Poll of over 300 U.S. executives Dec. 1-8, 2025, finds 45% of B2B marketing decision-makers will prioritize customer experience and retention in 2026, while 44% pursue AI-driven performance marketing and 43% focus on brand building. The report highlights AI intent signals and unified platforms to reduce churn, boost pipeline velocity, and shift spending toward retention.
Key Points
- 1Finds 45% of marketers will prioritize customer experience and retention in 2026.
- 2Highlights shift to AI-driven performance and brand building, with 44% and 43% pursuing each.
- 3Advises blending AI intent signals with human outreach to boost retention and pipeline velocity.
Scoring Rationale
Survey-backed industry trend with actionable AI-intent insights, but driven by single-vendor polling limits generalizability across sectors.
Sources
Public references used for this report.
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