Optimove Launches AI Content Decisioning Agent

Optimove announces the launch of AI Content Decisioning, a new agent that generates, tests, and optimizes CRM marketing messages in real time, eliminating reliance on creative or analytics experts. Built into the OptiGenie suite and backed by Optimove's 12-year decisioning platform and a Gartner #1 ranking in the 2025 Magic Quadrant, the agent matches content permutations per customer and reports uplift, incrementality, and performance.