AI Companies Wage Super Bowl Advertising Battle

AI companies are spending heavily on Super Bowl ads this year, with Anthropic running two spots that mock ChatGPT and promise no ads, and OpenAI responding publicly. On Feb. 4, 2026 OpenAI CEO Sam Altman posted a lengthy rebuttal on X, while other advertisers including Google, Meta, Amazon, Svedka and Bosch use AI-driven visuals or campaigns. The surge signals an industry-wide commercialization push around generative AI.