Americans Increase AI Use While Trust Lags

A Brookings Institution/NORC survey of 1,163 respondents finds that 57% of Americans now use generative AI for personal purposes and 21% use it professionally, with 40% reporting increased usage over the past year. However, only 19% say AI has improved their productivity and just 4% say the improvement was significant. Pew Research separately found that 50% of U.S. adults are more concerned than excited about increased AI in daily life, with only 10% more excited than concerned. College-educated users are 2-3x more likely to use AI daily than those with a high school education, highlighting a significant adoption gap.
Scoring Rationale
Quantitative adoption and trust data from Brookings/NORC and Pew Research provides practitioners with concrete metrics on real-world AI usage patterns, productivity impact, and the trust gap influencing product design and go-to-market strategies.
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