Shift Up CEO Advocates AI To Compete

Shift Up CEO Hyung-tae Kim said during a recent conference briefing that generative AI may be necessary for Stellar Blade 2 to compete with Chinese studios that deploy 1,000–2,000 developers. The author criticizes this framing as simplistic, noting China also uses AI and Shift Up's strong employee compensation. The piece argues the industry should debate how, not whether, to use AI in game development.