Analysisgenerative aimarketing operationscreativeopsdigital asset management
Marketing Leaders Consolidate CreativeOps And MOps
8.2
Relevance Score
Marketing leaders are consolidating CreativeOps and Marketing Operations in 2024 as budgets fall to 7.7% of company revenue, a 15% drop from 2023, according to Gartner's 2024 CMO Spend Survey. Driven by generative AI, automation, and omnichannel DAM platforms, teams integrate workflows, metadata and templates to eliminate duplication, improve responsiveness and enable shared KPIs.
