KPIs
coreBusiness metrics: Define KPIs, grains, filters, and ownership before building dashboards.
What it is
Metric design defines the business object, grain, filters, owner, and decision attached to a number before anyone builds a dashboard or model around it.
Why it matters
BI and product analytics break when revenue, active user, churn, or conversion mean different things in different tools. Strong analysts prevent metric drift before it becomes executive distrust.
Proof to build
Create a metric spec for five KPIs: definition, grain, source tables, exclusions, owner, refresh cadence, quality checks, and one decision each metric should support.