Reckitt Deploys AI Across Marketing And Sustainability
Reckitt has moved generative AI into daily operations at scale by rebuilding data infrastructure on Microsoft Azure and integrating Power BI and Copilot, company and vendor case studies show. The rollout—covering more than 500 marketers, roughly 35 data sources, and SKU-level emissions models for about 25,000 products—delivered up to 60% marketing efficiency gains and 75x emissions accuracy improvements, accelerating decision-making and sustainability actions.
Scoring Rationale
Strong empirical, multi-source enterprise evidence and measurable gains; limited novelty beyond consumer-packaged-goods vertical and single-company case.
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