Apple Cuts More Than 200 Siri, Vision Pro Jobs

Bloomberg reported that roughly 100 of the eliminated positions were in the Vision Pro organization. The Verge, citing Bloomberg's reporting, said Apple was largely shutting down a Vision Pro gaming team and reducing the team producing immersive content for the headset.

9to5Mac reported that Apple intends to continue producing a smaller number of immersive videos internally and encourage third parties to make immersive content. That outlet also reported that employees were told Vision Pro and visionOS were not being discontinued.

The remaining reductions affected Siri and the Intelligent Systems Experience team, a software engineering group responsible for some on-device AI features, according to Bloomberg. TechCrunch similarly reported that about 100 positions were affected across the Siri and Intelligent Systems Experience organizations.

9to5Mac reported that the Siri reorganization is connected to the rollout of Siri AI and a revised technical architecture that changed the expertise required in the team. The outlet, citing Bloomberg's report, described the changes as including the elimination of some existing roles, resource reallocation, and creation of positions supporting the updated Siri.

The reported cuts arrive as Apple brings generative AI capabilities into a product area with unusually broad deployment constraints: assistant features need to operate across multiple device types, respect privacy requirements, and connect reliably to application and system functions. In comparable platform transitions, changes in model architecture, orchestration layers, and evaluation requirements can alter the mix of engineering, data, product, and content-production roles required, even where the underlying product line remains active.

The Verge reported that Apple launched an updated Siri at its 2026 Worldwide Developers Conference and that the new assistant is scheduled for public beta availability later this year. Separately, Bloomberg has reported that Apple is working on future headset and smart-glasses products, though the current workforce announcement does not establish product launch dates or detailed roadmaps.

For ML and platform teams, the immediate reported development is organizational rather than a new model or API release. Still, the cuts place Apple's assistant and spatial-computing work under a single resource-allocation story: Bloomberg's reporting identifies AI and new devices as the areas receiving greater focus, while Apple's public statement confirms both job losses and the creation of new roles.