Marketers Shift Budgets Toward Video And AR
Marketers are preparing for 2026 as short-form video and augmented reality surge across platforms like TikTok, Instagram Reels, YouTube Shorts and Meta, reshaping engagement and commerce. Reports in 2025–2026 cite triple-digit growth in social commerce features, AR pilots delivering about 25% conversion lifts, and rising AI-driven misinformation that suppresses organic sharing. Brands must reallocate budgets to video and AR pilots while prioritizing verified, human-curated content to maintain trust.
Key Points
- 1Prioritize short-form video: TikTok, Reels, Shorts dominate daily screen time and discovery for Gen Z
- 2Adopt AR pilots: geofenced lenses and wearables drive personalized overlays and reported 25% conversion lifts
- 3Mitigate AI misinformation: verify content and emphasize human-checked posts to restore sharing and trust
Scoring Rationale
Actionable, industry-wide marketing trends with concrete metrics; limitation: relies on trade analyses rather than primary or peer-reviewed research.
Sources
Public references used for this report.
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