Brands Adapt To Conversational AI Overviews

Marketers and brands in 2026 face a shift as AI-powered search engines like Google and ChatGPT generate conversational overviews that often bypass website clicks, with roughly half of consumers relying on AI and analysts projecting up to $750 billion affected by 2028. The trend pushes firms toward generative engine optimization, structured data, first-party personalization, and human-first content to maintain visibility and conversions.