Agencies Pivot Toward AI-Optimized Search Visibility

Digital marketing agencies are retooling in 2026 as AI-driven search features like Google's AI Overviews and Perplexity deliver instant answers, reducing clicks by about 20–30% on informational queries, executives told Search Engine Land. Firms are shifting to schema, structured data, AI-visibility metrics, first‑party data and 90‑day rollout playbooks to preserve conversions and win placement inside AI-generated responses.