Google Rolls Out Search History Personalization Settings

Google Search is adding two new settings for Search Services History and Personalized Recommendations, rolling them out to users. Per the announcement, the aim is to provide users more control over their search history and how recommendations are personalized.
Key Points
- 1WHAT: Google adds two settings controlling search history and personalized recommendations.
- 2WHY: Per the announcement, the changes aim to give users more control over personalization.
- 3SO WHAT: Changes create explicit settings affecting stored search history and recommendation personalization.
Scoring Rationale
A notable product update that alters privacy and personalization controls in a major search product, relevant to practitioners handling user data and recommendations.
Sources
Public references used for this report.
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