EssilorLuxottica Reports Tripled Meta AI Glasses Sales

EssilorLuxottica and Meta have worked on wearable devices together since 2019, CNBC reported. Their first glasses arrived in 2021, while the later Ray-Ban Meta generation gained broader consumer attention, according to CNBC.

The 2025 total includes smart-glasses products sold under both Ray-Ban and Oakley branding. Road to VR reported that the companies introduced refreshed Ray-Ban Meta glasses, Oakley Meta HSTN, Oakley Meta Vanguard, and a roughly $800 Ray-Ban Display product during 2025.

A March 31 Meta blog post stated that the partners had sold millions of AI glasses across their collection and that sales had more than tripled year over year. The post also announced Ray-Ban Meta Optics Styles, prescription-oriented frames with adjustable fit components. Meta listed US pre-orders from that date and retail availability beginning April 14, with prices starting at $499.

CNBC also reported that Meta delayed the international rollout of Ray-Ban Display glasses in January, citing "unprecedented" US demand. The Display model, introduced in September, includes a small in-lens display and hand-gesture and neural-technology controls, CNBC reported.

On RTE's podcast, technology journalist Kelly Earley described first-person capture as useful for practical content such as cooking videos, where a wearer can keep both hands free. She also warned that the same form factor can enable people to record others discreetly. "It doesn't take long to think of the ways that these glasses could be abused by people," Earley said.

Earley also identified accessibility uses reported by RTE: navigation features for visually impaired users and captioning or subtitles for people with hearing impairments. These functions depend on combining cameras, microphones, on-device interfaces, and AI services in a device intended to be worn continuously.

For AI product teams, the reported volume is a meaningful consumer-hardware adoption data point, even though it covers several product lines rather than a single model. Industry experience with camera-and-microphone wearables shows that adoption, venue rules, consent mechanisms, and visible recording indicators can become product constraints alongside model quality and battery life. The venue restrictions described by RTE illustrate why multimodal AI interfaces face governance questions that differ from screen-based applications.

The 7 million figure is also a sales measure, not evidence of active use, retention, or the frequency of individual AI features. Public reporting cited here does not provide those metrics, leaving the depth and durability of usage an open question for practitioners assessing the market.