Opiniongenerative aiagentscorporate affairscommunications
Communications Firms Reshape For AI-Driven Trust
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7.0
Peter Wilkinson outlines transitioning to a blended communications firm designed for 2030 that combines corporate affairs, marketing and research with AI agents. He says AI templates and agents can produce campaigns, press releases and analysis in seconds, enabling lean teams and eliminating many mid-level roles (example: 20-person consultancies shrink to six or seven). The shift reframes trust and corporate affairs as primary drivers of sales.
Scoring Rationale
Practical strategic insight and clear implications; limited by single-author opinion and lack of empirical evidence.
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