ChatGPT Introduces Ads For Law Firms

OpenAI is testing invite-only ChatGPT Ads that will place contextual, prompt-based sponsored listings below chatbot responses, company confirmed. Early signals indicate CPM pricing near $60 and a possibly high minimum monthly spend (industry chatter suggests $200,000+), with ads shown to free/Go U.S. users while paid tiers remain ad-free. Law firms are advised to bolster organic LLM presence and plan budgets ahead of broader availability.