Carmine Gallo Explains Audio-First Persuasive Communication

In a recent episode of the Duct Tape Marketing Podcast, host John Jantsch interviews communication coach Carmine Gallo about his audio-original book Viral Voices, produced by Macmillan Audio. Gallo outlines neuroscience-backed persuasion techniques—story arcs, hooks, movement, and sentence rhythm—and contrasts human creativity with AI. He offers practical tips for marketers and leaders to structure messages and increase audience attention on platforms like Spotify.