Industry Newsroboticsedge computingasus
Asus Pauses Smartphone Expansion And Prioritizes AI
7.1
Relevance Score
At a year-end employee gathering in Taipei, Asus chairman Jonney Shih confirmed the company will not expand its smartphone product lines or introduce new phone models. Asus will continue after-sales support for existing devices while reallocating investment toward AI-driven hardware, including robotics, AI servers, and edge computing systems. The announcement signals a strategic pivot from consumer smartphones to enterprise and physical AI products.
Why This Matters
Official company announcement confirms strategic AI-hardware pivot, but impact is company-specific and lacks deep technical detail.
