AI-Enabled CRM Improves Affordability, Adherence, Access

Anup Kant Gupta publishes a JMIR research letter (published Feb 2, 2026) summarizing early lessons from four enterprise AI-enabled CRM implementations in health care, using aggregated operational dashboards spanning January 2019–March 2024. The letter reports higher adoption with structured stakeholder engagement, hybrid Agile-plus-compliance governance reducing backlog resolution about 30%, and program-level improvements: 25% faster co-pay verification, 15% shorter therapy initiation, and 12% reduced discontinuation; findings are observational.