West Monroe Launches Free AI Consulting Agents

West Monroe, a mid-size consulting firm, launched WestMonroe.ai, a publicly accessible platform of six AI agents that generate free, strategy-style consulting reports, according to a company press release and Business Insider. The six agents cover business model risk, growth expansion strategy, talent strategy, AI maturity, AI use case prioritization, and AI policy. A user enters a company name or URL and receives an outside-in, 5- to 10-page report designed to surface use cases, disruption risks, differentiation levers, or policy considerations. Chief AI Officer Bret Greenstein said, "AI is rapidly changing what parts of consulting work clients should have to pay for," arguing the real value comes from deciding what is worth pursuing and executing it.

Firms packaging subject-matter expertise into agents typically combine retrieval-augmented generation, curated prompt templates, and structured output formats to produce repeatable, auditable deliverables. The pattern lowers the marginal cost of first-pass advisory work while concentrating human effort on verification, customization, and execution. Output quality and methodology here are vendor-described rather than independently benchmarked.

Consultancies increasingly use public or gated AI tools to lower friction for prospecting and to demonstrate capability at scale, shifting from fully bespoke analysis toward a two-stage funnel: lightweight automated assessment followed by paid, deeper engagements. For enterprise buyers, free standardized reports change the evaluation baseline and may speed vendor shortlisting.

Watch how often free-agent users convert to paid projects, whether outputs include reproducible citations or data provenance for enterprise risk assessments, and whether competing consultancies publish comparable public agents or verticalized tools that absorb initial discovery work.