Songyee Yoon Launches AI-Focused Venture Capital

Songyee Yoon, former NCSoft president and MIT AI doctorate, left NCSoft in 2023 and founded Principal Venture Partners (PVP) to back AI-native startups. She tells GamesIndustry.biz that AI is now essential across game development—from churn prediction and NPCs to monetization—and warns of an AI investment bubble while urging focus on infrastructure and verticals with unstructured data to build defensible, long-term businesses.
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