Snowflake is acquiring telemetry platform Observe to help customers discover and mitigate IT issues, announcing the deal the same day it experienced a major outage. Observe, which processed about 150 petabytes of telemetry and raised $156 million in July 2025 while tripling revenue and doubling enterprise customers, will be layered on Snowflake's cloud storage-based data platform; Snowflake disclosed no purchase price or closing timeline. The move aims to improve customer visibility and reduce downtime.
Key Points
- 1Acquires Observe to integrate telemetry-based observability and help customers detect and mitigate outages
- 2Addresses visibility loss by using low-cost cloud storage and Snowflake as the core data platform
- 3Provides practitioners scalable observability pipeline; Observe processed 150 petabytes and rapidly grew revenue
Scoring Rationale
Strategic acquisition enhances observability for many customers, but integration details, timeline, and pricing remain undisclosed, limiting immediate impact clarity.
Sources
Public references used for this report.
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