SEO Adapts To Generative Engine Optimization

Industry analysts and practitioners in 2025–2026 debate whether Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) require distinct playbooks or are extensions of traditional Search Engine Optimization (SEO). Multiple companies—Google, Microsoft, OpenAI—and studies argue AI search favors sub-document ranking and citations, while practitioners recommend hybrid strategies. The shift prompts firms to optimize passages, track citation KPIs, and blend SEO, AEO, and GEO tactics for visibility across fragmented AI discovery channels.