Sensor Tower Reveals 2025 Mobile App Trends
Sensor Tower published its State of Mobile 2026 report covering global app downloads, revenue, and time-spent data through 2025. It found ChatGPT downloads up 148%, in-app purchase revenue up 254%, and time spent up 426%, while TikTok led downloads, IAP revenue, and total time; consumers spent nearly 2.5 trillion hours on social apps, averaging over 90 minutes daily. The report also noted consumers spent more in apps than games for the first time.
Key Points
- 1Showed AI Assistants and Short Drama as top growth subgenres, leading downloads and IAP revenue gains.
- 2Indicated ChatGPT surged 148% downloads, 254% IAP revenue, 426% time, highlighting shifting user behavior.
- 3Suggests developers prioritize AI-assistant features and short-drama monetization to capture rising engagement and revenue.
Scoring Rationale
Strong, timely global app-market data from Sensor Tower drives score; limited methodological detail and incremental novelty constrain higher rating.
Sources
Public references used for this report.
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