Retailers Embrace AI To Transform Customer Experience

A KPMG report and discussions at the ET Great India Retail Summit on Feb. 27, 2026, show retailers globally are prioritizing AI investments, with 64% of CEOs naming AI a top priority and 82% of executives saying it creates a competitive edge. The report highlights gains in customer experience, productivity and supply-chain efficiency across grocery to luxury sectors, urging outcome-led, data-quality focused scaling of AI.