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Publishers Lose Search Traffic And Revenue
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9.8
By mid-2025, independent publishers and bloggers experienced steep declines in search referrals and programmatic ad pricing as Google’s AI Overviews and market shifts eroded traffic and CPMs. Industry reports show display CPMs fell as much as 35% and video CPMs 24%, while search referrals dropped roughly 33% globally and zero-click queries rose to 69%, forcing revenue diversification.
Scoring Rationale
Strong, multi-source evidence shows industry-wide structural disruption to publisher economics; lacks academic peer review and precise causal attribution.
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