PayPal Acquires Cymbio To Boost Store Sync

PayPal announced Jan. 22 that it will acquire Cymbio, a marketplace and dropship automation platform in which PayPal held a 2022 stake; the Tel Aviv-based deal is expected to close in the first half of 2026 and terms were not disclosed. PayPal will integrate Cymbio’s technology into its agentic AI commerce 'Store Sync' to make merchants’ product catalogs discoverable on AI interfaces—currently Microsoft Copilot and Perplexity, with ChatGPT and Google Gemini coming—while merchants retain customer relationships and fulfillment control.