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OpenAI Tests ChatGPT Ads Driving Marketer ROI
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8.1
OpenAI has begun testing advertisements within ChatGPT, which place contextual, clearly labeled ads beneath chatbot answers and claim not to sell user data. The article explains ad mechanics, contextual targeting, and provides an ROI formula (Net Profit/Total Investment) plus market context like 800 million weekly users and Statista's $107 billion AI marketing projection by 2028. Marketers are advised to calculate ROI before investing.
Scoring Rationale
High practical relevance and actionable ROI guidance, limited by minor novelty and reliance on secondary reporting.
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