Industry Newsvertex aiecommercekingfishergoogle cloud
Kingfisher Deploys Vertex AI For Commerce
7.1
Kingfisher has signed a multi-year partnership with Google Cloud to roll out Vertex AI Search for Commerce across B&Q, Castorama and Brico Dépôt, shifting from keyword search to conversational discovery. The deployment includes agentic AI assistants to support project planning, tailored shopping lists and seamless purchases; e-commerce represented over 20% of group sales for the quarter ending 31 October 2025.
Key Points
- 1Partners with Google Cloud to deploy Vertex AI Search and agentic assistants across major European banners
- 2Shifts from keyword search to conversational discovery to improve product relevance and speed up discovery
- 3Enables retailers to integrate agentic commerce workflows, personalize journeys, and potentially increase conversion rates
Scoring Rationale
Official multi-year partnership advances retail AI deployment; moderate novelty limited by use of existing Vertex AI capabilities.
Sources
Public references used for this report.
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