Kingfisher Deploys Vertex AI For Commerce

Kingfisher has signed a multi-year partnership with Google Cloud to roll out Vertex AI Search for Commerce across B&Q, Castorama and Brico Dépôt, shifting from keyword search to conversational discovery. The deployment includes agentic AI assistants to support project planning, tailored shopping lists and seamless purchases; e-commerce represented over 20% of group sales for the quarter ending 31 October 2025.
Scoring Rationale
Official multi-year partnership advances retail AI deployment; moderate novelty limited by use of existing Vertex AI capabilities.
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