Industry Newsdigital insurancegen aiusage based insurancecybersecurity
Insurers Face Rising Digital Demand In 2026
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JD Power's Insurance Intelligence Report, based on market data and a 100-person industry survey fielded October–December 2025, finds 44% of policy buyers purchase through digital channels and 57% shopped for auto insurance in 2025. The report shows 92% of customers will reuse digital channels when satisfaction exceeds 801, rising interest in Gen AI (52%) and cybersecurity (53%), and 29% switched insurers last year.
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Strong industry survey and actionable tech signals, but limited depth and a small professional sample constrain impact.
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