Hollywood Embraces AI Disruption At CES Summit

Industry executives, creators and investors convened at Variety’s summit during CES in Las Vegas on Jan. 7 to discuss AI, streaming and fandom. Panelists from Amazon, Roku, Netflix, Disney and others examined generative-AI integration, evolving distribution and monetization strategies, and the rise of data-driven audience engagement. The sessions highlighted both opportunities for growth and concerns about platform consolidation and creative impact.
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