Industry Newsspam filteringemail deliverabilitygooglespf dkim dmarc
Google Tightens Bulk Email Authentication, Disrupts Deliverability
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Google is facing rising spam and misclassification problems in Gmail, with users and outlets reporting sophisticated phishing and legitimate mail being incorrectly filtered in early 2024. In February Google enforced stricter authentication rules for senders exceeding 5,000 daily messages (SPF, DKIM, DMARC) to curb spoofing, but small senders' implementation gaps and AI-generated spam continue to disrupt deliverability and user trust.
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