Policy & Ethicsgenerative aisearchgoogleregulation
Google Adds Opt-Out Controls For Generative AI
8.1
Google said it is developing new search controls to let websites opt out of its generative AI features and proposed a less intrusive device setting to change default search, responding to concerns from the UK Competition and Markets Authority. The CMA designated Google as having strategic market status in October and has proposed measures including publisher opt-outs and fair ranking. Publishers report steep click-through declines from AI-generated overviews.
Key Points
- 1Introduces controls allowing websites to opt out of generative AI use in search results
- 2Responds to CMA's strategic market status designation and regulator demands for fair ranking
- 3Requires publishers to review content policies and opt-out impacts to avoid reduced search prominence
Scoring Rationale
Regulatory-driven product changes with industry-wide impact, limited by being an announced proposal rather than final enforcement.
Sources
Public references used for this report.
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