Google Adds Opt-Out Controls For Generative AI

Google said it is developing new search controls to let websites opt out of its generative AI features and proposed a less intrusive device setting to change default search, responding to concerns from the UK Competition and Markets Authority. The CMA designated Google as having strategic market status in October and has proposed measures including publisher opt-outs and fair ranking. Publishers report steep click-through declines from AI-generated overviews.