Content Marketers Develop Taste To Differentiate

An essay argues that as large language models make content creation trivial, 'taste'—applied editorial judgment—becomes the essential skill for content marketers. It explains taste as pattern recognition and contextual fluency, and lists practical manifestations like topic selection, framing, structure, references, tone, editing, and timing. The piece says cultivating and hiring for taste drives engagement, differentiation, and lasting audience loyalty.