ChatGPT Redefines Keyword-Centric Digital Advertising Strategy

This article examines how ChatGPT-style conversational AI is reshaping digital advertising, arguing that while keywords remain relevant, their role is evolving toward intent-driven, conversational engagements. It describes ChatGPT ads' NLP-powered personalization, in-chat recommendations and purchases, and recommends advertisers adopt conversational AI, persona-driven content, and advanced analytics to optimize campaigns effectively.