Archetype CTO Explains Physical AI Culture

In a recent InfoQ Engineering Culture Podcast interview, Archetype co-founder and CTO Nick Gillian explains physical AI and discusses building product-focused engineering culture. He defines physical AI as sensor-driven perception, fusion, reasoning, and actuation across cameras, LIDAR, radar and other sensors, and advocates integrated hardware-software-design teams and lifecycle-aligned processes to convert research innovations into robust, scalable products.