Apple Raises MacBook Prices With M5 Chips

Apple on Tuesday unveiled new MacBook Air and MacBook Pro models powered by M5, M5 Pro and M5 Max chips, plus refreshed Studio Displays, with preorders starting Wednesday. The MacBooks offer faster AI performance and doubled starting storage on some Pro models, but come with price increases — MacBook Air now starts at $1,099 (13-inch) and $1,299 (15-inch); 14-inch Pro starts at $2,199 and M5 Max at $3,599. Apple noted industry memory shortages amid the AI-driven demand.