Answer Engines Charge Merchants 4% Native Checkout Fee

OpenAI confirmed to Forrester that ChatGPT charges a 4% fee to Shopify merchants when customers complete native checkout within the answer engine. Combined with Shopify Payments' typical 2.9% plus $0.30, merchants face roughly 7%+ per transaction; Forrester flags unanswered questions about other platforms' fees, catalog feed costs, and order-management impacts, urging channel-specific P&L strategy.