AGCM Probes Activision Blizzard Mobile Monetization
Italy's Competition Authority (AGCM) launched investigations on Jan. 16 into Microsoft-owned Activision Blizzard over alleged misleading and aggressive practices in its free-to-play titles Diablo Immortal and Call of Duty Mobile. The probe examines deceptive user-interface prompts, unclear virtual-currency valuation, bundled in-game purchases, default parental-control settings, consent for personal-data processing, and unilateral account-blocking. The regulator says findings may prompt fines, mandated design changes, and stronger consumer protections.
Scoring Rationale
Official regulatory action raises compliance importance, but limited national scope and modest technical implications reduce broader impact.
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