AGCM Probes Activision Blizzard Mobile Monetization
Italy's Competition Authority (AGCM) launched investigations on Jan. 16 into Microsoft-owned Activision Blizzard over alleged misleading and aggressive practices in its free-to-play titles Diablo Immortal and Call of Duty Mobile. The probe examines deceptive user-interface prompts, unclear virtual-currency valuation, bundled in-game purchases, default parental-control settings, consent for personal-data processing, and unilateral account-blocking. The regulator says findings may prompt fines, mandated design changes, and stronger consumer protections.
Key Points
- 1Launches investigations into Diablo Immortal and Call of Duty Mobile over alleged misleading monetization practices
- 2Cites deceptive UI prompts, unclear virtual-currency value, aggressive bundles, and weak parental protections affecting minors' spending
- 3Risks fines and mandated design changes, stricter consent rules, and limits on account-blocking practices
Scoring Rationale
Official regulatory action raises compliance importance, but limited national scope and modest technical implications reduce broader impact.
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