Policy & Ethicscookie consentprivacyiab tcfyahoo
Yahoo Updates Privacy And Cookie Consent
5.9
Yahoo notifies users about its cookie and personal data practices, stating that it and 245 partners in the IAB Transparency & Consent Framework will store or access device information when users interact with Yahoo sites and apps. The notice lists purposes including analytics, personalised advertising, geolocation, security, and measurement, and presents Accept, Reject, and Manage privacy choices with links to its Privacy and Cookie policies.
Key Points
- 1Discloses cookie usage and data processing by Yahoo and 245 IAB TCF partners
- 2Explains purposes: analytics, personalised advertising, geolocation, security, measurement, and audience research
- 3Offers Accept, Reject, and Manage options with links to privacy and cookie policies
Scoring Rationale
Official company privacy notice increases transparency (+credibility) but adds no novel policy or broader industry impact.
Sources
Public references used for this report.
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