Yahoo Updates Cookie Consent And Privacy Choices
Yahoo displays a privacy and cookie consent notice stating that it and 245 partners in the IAB Transparency & Consent Framework will store and access device data and precise geolocation. The notice lists uses including analytics, personalised advertising, advertising and content measurement, audience research, and services development. It instructs users to Accept, Reject, manage settings, or withdraw consent anytime via the Privacy and Cookie settings or Privacy Dashboard.
Key Points
- 1States cookie use: Yahoo and 245 IAB-TCF partners store device data, including precise geolocation
- 2Highlights purposes: analytics, personalised advertising, ad/content measurement, audience research, services development
- 3Offers opt-out: users can 'Reject all', manage settings, or withdraw consent anytime via dashboard
Scoring Rationale
Official Yahoo privacy notice clarifies consent options and partners, but offers no novel policy or regulatory developments.
Sources
Public references used for this report.
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