Product Launchnative adscreator monetizationxpaid partnerships
X Tests Embedded Recommendation Buttons Under Posts
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6.2
Social platform X is testing a new advertising format that inserts recommendation buttons beneath posts mentioning specific companies or products, with an initial test detected in Europe showing a Starlink sign-up suggestion under a Portuguese user's praise. Product head Nikita Bier confirmed the experiment and said it aims to feel less like traditional ads; combined with paid-partnership labels and creator subscription changes, it could drive more ad investment.
Scoring Rationale
Official confirmation and practical implications drive score, but limited rollout and modest novelty constrain broader impact.
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