Visa Positions Agentic Commerce As Strategic Opportunity

Visa’s Chief Product and Strategy Officer Jack Forestell told attendees at the Wolfe Research FinTech Forum last week that agentic commerce is the company’s top strategic priority, projecting agents will handle 15–25% of US e‑commerce by 2030 (about $300–$500 billion). He outlined four ways agents expand payments, highlighted Visa’s Trusted Agent Protocol and fraud-detection advantages, and warned of competitive risks.