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Variety Expands CES Programming With Creator Summit
6.0
Variety will host two days of programming at CES in Las Vegas: the Entertainment Summit on Jan. 7 and the new Business of Creators Summit, presented by Samsung Ads, on Jan. 8. The Jan. 8 agenda adds panels on creators’ rise on FAST and connected-TV, the creator-economy, live shopping, and platform monetization with speakers from Samsung Ads, Tubi, TalkShopLive, Substack and Mattel.
Key Points
- 1Announces two-day CES programming expansion with Business of Creators on Jan 8 and Entertainment Summit Jan 7
- 2Highlights creators' growth on FAST platforms, discussing advertiser opportunities and creator-driven TV audience engagement
- 3Provides marketers and media buyers sessions on measurement, partnerships, CTV strategies, and creator monetization tactics
Scoring Rationale
Official event programming announcement provides timely industry insight, but offers limited technical or data-driven innovation.
Sources
Public references used for this report.
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