Industry Newsfood importsfoodserviceretailers
US Meat Reaches Swiss Restaurants Only
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5.1
Switzerland has begun allowing US meat imports under new customs rules that took effect December 10, AWP reported on January 14, 2026. Preliminary Swiss customs figures show 20.3 tonnes of beef and 2.3 tonnes of bison imported through the end of 2025, with major retailers rejecting US meat while catering wholesalers already import for restaurants. The change implies US meat will primarily appear in foodservice, not supermarkets.
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