Industry Newsgenerative aie commerceadobeholiday shopping
US Consumers Drive Record Black Friday Spending
8.0
Adobe projects US consumers will spend a record $11.7 billion online this Black Friday, up 8.3% from 2024. Adobe cites top sellers as toys, electronics including the iPhone 17, skincare products, and gaming consoles like the Nintendo Switch 2, with Thanksgiving already at $6.4 billion. The firm attributes gains to big discounts, mobile impulse buying, a 725% rise in AI-chat visits, and a $43.7 billion Cyber Week forecast.
Key Points
- 1Project $11.7 billion online Black Friday sales, up 8.3% from 2024, per Adobe
- 2Highlight rapid adoption of AI shopping assistants; AI-chat-driven retail visits rose 725% year over year
- 3Recommend retailers prioritize AI assistants, mobile-first discounts, and inventory for toys, iPhone 17, skincare
Scoring Rationale
Strong Adobe-backed metrics and clear retailer implications, but limited novelty tied to seasonal holiday spending patterns.
Sources
Public references used for this report.
View 3 more sources
- 04‘Black Friday has really turned into like a full week event’: America spends Thanksgiving week cruising for deals amid $18 billion spending explosionfortune.com
- 05Black Friday Set a Record Even As In-Person Sales Slumpedgizmodo.com
- 06Why Cyber Monday could break spending records despite economic uncertaintyocregister.com
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