Urban Outfitters Deploys Agentic AI Reporting

Urban Outfitters Inc. (URBN) is testing agentic AI systems to automatically generate weekly store-level summaries across its Urban Outfitters, Anthropologie and Free People brands, synthesizing more than 20 separate reports into a single overview for merchandising teams. The rollout shifts routine data-gathering to software while keeping human oversight for interpretation and decision-making, signaling growing retail interest in embedding autonomous workflows for reporting and operations.