TikTok Fails To Enforce AI Ad Disclosures

Tech reporter Jess Weatherbed finds TikTok running ads without required AI disclosures, citing Samsung promotions labeled as AI on YouTube but not on TikTok and UK retailer Cazoo later adding labels. The issue highlights inconsistent enforcement of TikTok's advertising policy and gaps in provenance systems like C2PA. The inconsistency risks consumer confusion and occurs amid regulatory labeling efforts in the EU, China, and South Korea.