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Super Bowl Advertisers Tighten Talent Spending
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This year’s Super Bowl advertisers are tightening talent spending as 30-second spots on NBC reach $8–10 million and all-in campaign costs run $12–20 million, sources told The Hollywood Reporter. Brands are favoring lower celebrity fees, ensemble casts and influencer cameos while also experimenting with AI-created spots, shifting casting, creative approaches, and marketers' budget allocation ahead of the game.
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Strong industry reporting with actionable advertiser tactics; modest novelty limited to market-side cost and casting shifts.
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